PLASTIC-FREE TOOTHPASTE
Keep the tin.
Refill the toothpaste.
Toothtabs avoid the conventional toothpaste tube by separating the container you keep from the tablets you use up.
Plastic-free toothpaste is not packaging-free. The useful change is keeping a suitable container in use and replenishing what is inside it.
THE PACKAGING IDEA
The difference is what you keep.
With conventional toothpaste, the paste and its tube are normally used up together.
- 1
Start with a container
Use a reusable tin if you need a suitable dry place to keep your toothpaste tablets.
- 2
Keep it in use
Close the tin after brushing and keep the remaining tablets dry.
- 3
Refill it
When the tablets run out, replenish the same container rather than automatically replacing it.
No packaging is impact-free.
A refill still uses material, manufacturing and transport. The sensible environmental gain comes from keeping the durable container in use instead of repeatedly replacing it.
TIN ONCE. REFILL AFTERWARDS.
A simple refill loop.
The tin is the lasting part. The tablets are the consumable part.
That makes the system easy to understand: buy a tin if you need one, keep it dry and in use, then choose a refill when you need more toothpaste.
PACKAGING AND FORMULA ARE SEPARATE CHOICES
1,450 ppm
Plastic-free does not mean fluoride-free.
The current mint fluoride option is listed at 1,450 ppm, and fluoride-free choices are available too. Choose the formula separately from the packaging format.
READY TO REUSE THE CONTAINER?
Tin if you need one. Refill if you do not.
Choose the flavour and fluoride option that suits you, then choose the pack format that fits what you already have.
